First Amazon gets sneaky and thinks to create a podcast network just for the heckuvit. Then Simon & Schuster cranks it up a notch and launches an Internet Video Channel for the sole purpose of marketing. Because kidlit is such a huge business, I know it's only a matter of time before various behemoths get around to including the parent-friendly/child-friendly aspects to these sites. The question is, would kids actually tune into a podcast with their favorite author? Or check out a publisher's "channel" to learn more about upcoming books? It could happen, sure. But somehow I suspect that it would take just as many marketing dollars to promote the site that is meant to, in turn, market a product than it would to just promote that product directly.
Thanks to Galleycat for both links.
Not sure about kids tuning in to authors' podcasts (I hope so, at least) but if you ever get a chance to see Dimitri Martin's hour long special on Comedy Channel, do so! It's SO hilarious!
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Honestly, it's what made me love the man. I mean, he was so-so on The Daily Show at first. Then I saw the special and the man is friggin' hee-larious. I passed him at the Union Hall bar in Brooklyn a month or so ago, which was neat. He's the Steven Wright of my generation.
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