Higher Power of Lucky Multi-Platform Newbery Campaign

As you all know, I'm just a corporate shill for Big Newbery. Looks like S&S is pulling out all the steps for their baby. Do look at the video when you've a chance. I had no idea Maurice Sendak had put in his two cents regarding the Lucky Scrotum Kerfuffle.

SIMON & SCHUSTER CHILDREN’S PUBLISHING TO LAUNCH EXTENSIVE MULTI-PLATFORM NEWBERY CAMPAIGN FOR THE HIGHER POWER OF LUCKY

New York, NY, March 13, 2007 —Simon & Schuster Children’s Publishing today announced a multi-platform marketing and publicity campaign for the 2007 Newbery medal winning THE HIGHER POWER OF LUCKY by Susan Patron and illustrated by Matt Phelan. The campaign kicks off with a brand new online video, featuring an interview of Susan Patron conducted by Cynthia Kadohata, author of the 2005 Newbery winning KIRA-KIRA, where Patron delivers a powerful message to kids about the importance of books.

Rick Richter, the President of Simon & Schuster Children’s Publishing provides an introductory statement to the video, touching on the recent controversy surrounding the book and the groundswell of support the book has received – widely ranging from authors like Maurice Sendak and Neil Gaiman to a New York Times editorial. This video will be distributed through a number of online channels to librarians, educators and bookstores, as well as having a presence on more consumer oriented sites like youtube, google video and simonsays.com. The following is a link to watch the video, click here .

Additionally, Susan Patron will be embarking on an extensive “Whistle-Stop-Newbery-Train Tour” later this spring with stops along the West Coast in markets like San Francisco , Seattle , Portland , San Diego , and Los Angeles . She will be making appearances at a variety of bookstores, schools, and libraries. Simon & Schuster will also be hosting a Hospitality Suite at this summer’s annual ALA, with the theme being “In Support of Every Word” to thank librarians and authors who have spoken out in support of this book. And store accounts will also have the opportunity to sell this year’s Newbery winner with a 9 copy floor display, which will be releasing later this spring. “We really wanted to shake things up a bit and do some innovative online and grass roots marketing with THE HIGHER POWER OF LUCKY,” says Rick Richter, President of Simon & Schuster Children’s Publishing.

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