While Scholastic was hopping the Al Roker train for big-time publicity fun, Harper Collins decided to go a different route. "Hey!," say they. "Let's pair with Johnson & Johnson and do one of those Win a Chance To Be an Author" things. And so they did. Thus was the Internet spotted with sentences like the one below:
"Every parent is a storyteller because as a parent, you possess the unique ability to see the world through a child’s eyes. Has your child inspired a story you wish to tell?"
Yes. My child that I do not have has inspired me to write a story about a blowfish named Larry. Free money please.
Here's what I find particularly amusing. Check out the description of the Grand Prize: "One Grand Prize Winner will have his or her story brought to life – printed and illustrated by HarperCollins. The winner will also receive a $1,000 Gift Card, a library of classic children’s books from HarperCollins and a JOHNSON’S®. Baby Gift Set, featuring JOHNSON’S® BEDTIME BATH® & BEDTIME LOTION®."
No mention of any book rights there, eh buddy? Just a gift card, some books, and lotion. Woo-boy! Check out the print run too. 5,000 books. Foof. Good luck with all that then.