Fuse #8

Saturday, March 17, 2007

Higher Power of Lucky Multi-Platform Newbery Campaign

As you all know, I'm just a corporate shill for Big Newbery. Looks like S&S is pulling out all the steps for their baby. Do look at the video when you've a chance. I had no idea Maurice Sendak had put in his two cents regarding the Lucky Scrotum Kerfuffle.


New York, NY, March 13, 2007 —Simon & Schuster Children’s Publishing today announced a multi-platform marketing and publicity campaign for the 2007 Newbery medal winning THE HIGHER POWER OF LUCKY by Susan Patron and illustrated by Matt Phelan. The campaign kicks off with a brand new online video, featuring an interview of Susan Patron conducted by Cynthia Kadohata, author of the 2005 Newbery winning KIRA-KIRA, where Patron delivers a powerful message to kids about the importance of books.

Rick Richter, the President of Simon & Schuster Children’s Publishing provides an introductory statement to the video, touching on the recent controversy surrounding the book and the groundswell of support the book has received – widely ranging from authors like Maurice Sendak and Neil Gaiman to a New York Times editorial. This video will be distributed through a number of online channels to librarians, educators and bookstores, as well as having a presence on more consumer oriented sites like youtube, google video and simonsays.com. The following is a link to watch the video, click here .

Additionally, Susan Patron will be embarking on an extensive “Whistle-Stop-Newbery-Train Tour” later this spring with stops along the West Coast in markets like San Francisco , Seattle , Portland , San Diego , and Los Angeles . She will be making appearances at a variety of bookstores, schools, and libraries. Simon & Schuster will also be hosting a Hospitality Suite at this summer’s annual ALA, with the theme being “In Support of Every Word” to thank librarians and authors who have spoken out in support of this book. And store accounts will also have the opportunity to sell this year’s Newbery winner with a 9 copy floor display, which will be releasing later this spring. “We really wanted to shake things up a bit and do some innovative online and grass roots marketing with THE HIGHER POWER OF LUCKY,” says Rick Richter, President of Simon & Schuster Children’s Publishing.

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At 2:08 PM , Blogger Elizabeth O Dulemba said...

Wow. Love, love, love the video. Good for S&S!

At 10:30 AM , Blogger Roger Sutton said...

Chimimng in with the abundance of "hurty feelings" (my least favorite book title of 2006) being expressed in the children's-book blogosphere this week, I'm irritated that S&S is making it look like Sendak gave them that quote when in fact he said it to MOI, and said I could quote him on MOI blog last month. And now, Fuse, I'm going to be all hurty feelings because you didn't notice that, either ;-).

At 11:23 AM , Blogger Jennifer Schultz said...

Hello corporate shill for Big Newbery. What do you think about ALSC possibily changing the eligibility requirements for the Newbery and Caldecott (saw this in this month's SLJ)? I haven't read anyone comment on this yet.

At 12:35 PM , Blogger fusenumber8 said...

These two comments are a brilliant example of me dropping all kinds of colorful, interesting, intelligent balls. Ball dropping. I'm on it.

I knew that the Gaiman quote came from his blog (and thought it a touch odd) but hadn't notice (hurty feelings may be lavished at will) that Sendak said it to you, Roger m'dear. I'm amused by S&S's (for lack of a better word) balls on the matter. They didn't ask you if they could take the quote? In such a case as this, Gaiman's probably also a bit surprised.

The Big Newbery corporate shill (you can call me BNCS for short) has dropped ball #2 (I envision it as a superball) all over the place with the eligibility requirements. Hunhuna? I'm shocked Roger hasn't mentioned this himself. Off to locate an SLJ. One moment...

At 12:59 PM , Blogger Jennifer Schultz said...

For those interested, it's p. 17 of the March 2007 School Library Journal issue (the one with Nancy Patron on the cover).

Main point: ALSC is considering dropping the requirement that only books first published in the United States and written by an author in the US are eligible for the Newbery and Caldecott. It also mentioned that they are revising requirements for the Sibert, Geisel, Laura Ingalls Wilder, and Batchelder awards, but it doesn't go into any more detail about those awards.

I have a lot of questions and comments about this possibility, but none of my coworkers seem to care. Talk about hurty feelings.

At 1:44 PM , Blogger fusenumber8 said...

I WILL TAKE UP THE CAUSE!!! bum bum ba dum.

Give me two days to find and read the article though. This is monumental stuff.


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