Al Roker Declares War on Summer Reading
People tend to think that it is a very big deal when The Today Show speaks with the year's Newbery and Caldecott winners. For one brief and shining moment, children's books are front and center in the news (unless one is able to locate the word "scrotum" in a the text, of course). So it was with interest that I saw the title NBC's 'Today' Launches 'Al's Book Club For Kids'.
Each month during the summer, Al and a group of young book club members, ages 9-11, will meet in Rockefeller Plaza for their monthly book club meeting to talk about the selected book and ask questions of the author. "Al's Book Club For Kids" plans to meet four times, and kids everywhere are encouraged to visit "Today" on the Plaza when the club convenes and bring a copy of Al's monthly pick to be signed by the author. Stay tuned for date announcements.Well played, Scholastic. You can bet that there's a publishing house or two out there kicking themselves over this loss. No word yet on the four books that'll be discussed. We'll have to wait until May 15th, it seems. As such, we'll reserve judgment for a little while.
"Al's Book Club For Kids" will have extensive online components at Todayshow.com and scholastic.com/summerreading. Parents and kids alike from across the country can be part of the club by e-mailing questions for the authors, who will answer a select few live on "Today." Todayshow.com will continue the discussions with the author online after each book club segment airs. In addition, at Scholastic.com/summerreading (launching May 15) kids can access fun book-themed activities, join a book community and create their own reading log. Parents, teachers and librarians can also find expert advice on reading and age-appropriate summer book lists for kids in English and Spanish, as well as downloadable materials that will help engage kids in reading.
My book predictions: Hugo Cabret, Harry Potter, Chasing Vermeer, and Gregor the Overlander. Even money, people. Lay down your bets.
I also wonder vaguely if The Today Show made overtures to New York Public Library at any point. It'd be nice to tie all this into library use as well.
Thanks to Galleycat for the link.