Harry Green

Seems that every time a Harry Potter book is released one out of three reporters writes a version of the old "Won't somebody please think of the trees?" argument. Well it looks as if they're going to have to find a new hook to hang their hats on now.

Scholastic announced Tuesday that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for Harry Potter and the Deathly Hallows, coming out July 21 in the United States with a first printing of 12 million.

J.K. Rowling's seventh Potter book will be a hulking 784 pages, Scholastic said, a comparable length to the last couple of Potter releases.

Among the details of Tuesday's agreement:

• The paper used will contain "a minimum of 30% post-consumer waste (pcw) fiber."

This is one of those unequivocally good things that you kind of wish everyone was doing for all the books published today. Dunno why only boy wizards get the treatment. With any luck HP will make it trendy

Thanks to MediaBistro for the link.