The Corporate Blog

A blog is, above and beyond all, a personal endeavor. Its charm is based partly in the personality of its creator. People develop relationships with blog writers. They read the thoughts of another human being, sometimes daily, and feel a real connection with them.

With that in mind, what are we to do with the professional blogs of the world? Take Reading Rockets as today's example. A self-described, "national multimedia project offering information and resources on how young kids learn to read, why so many struggle, and how caring adults can help", the site has just started two little blogs. Sound It Out is by Joanne Meier, a researcher, writer, and teacher while Page By Page is by Maria Salvadore.

The blogs have a nice clean format and regular headings. Their pieces feel like small articles, which is fine and all. Blogs are so new at this moment that in their many shapes and forms they all get lumped together under a single heading. These blogs have a different intent than those like Fuse #8, so it's funny to see them called the same thing. Perhaps a new name should be coined for bloggers who get paid for their words vs. those of us who don't.

Just a thought.