Getting Your Children To Watch a Something With a Seussian Pedigree

I'm all for retro-children's television programming, but please explain to me how this works as a regular series:

Adapted from a book by Dr. Seuss and a 1951 Academy Award-winning short film, Gerald McBoing Boing revolves around a kid who speaks only in sound effects. The six-year-old can mimic almost any sound in the world, and he uses them in playful mischief around his hometown, a charming and carefree suburb. Boomerang has access to all 26 episodes, but will air only 18 during its first rotation.

Oooo-kaaay...